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Web Survey Bibliography

Title Establishing and Managing Online Research Panels
Author Harris, W.
Source Market Times, 11, 2000
Year 2000
Access date 19.08.2004
Abstract Case Study: USA TODAY Reader Panel. Reasons to Establish Online Research Panels. "I want market data and I want it yesterday!" Sound familiar? Management demands like this one are driving market researchers to establish online panels of customers ready and willing to participate in Web-based surveys.
Year of publication2000
Bibliographic typeJournal article
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Web survey bibliography - 2000 (46)